The Mobile Consumer Mentality

September 17, 2012 | By | Add a Comment

What do home buyers and retail consumers have in common?  They probably have quite a bit in common, however, if they have similar mobile searching behavior that’s good news for the real estate industry! Recent Google research projects found that 80% of searches on smartphones are spontaneous, as opposed to planned and nearly half are [...]

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Google Changes = Broker Opportunity

September 10, 2012 | By | Add a Comment

Last week I had the good fortune to attend RISMedia’s Real Estate CEO Exchange and as always, their team led by John Featherston put together an absolutely phenomenal event!  From start to finish the day and half agenda kept all those in attendance fully engaged offering countless insight and take-a-ways from industry leaders. Among the [...]

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Who’s Smarter?

September 3, 2012 | By | Add a Comment

The smartphone market continues to reach milestones both here and abroad. As of March 2012 over 50% of all US mobile subscribers now owned a smartphone according to Nielsen. Now, a new report published by HIS indicates that global smartphone adoption will reach 54% by the end of 2013; two years faster than previous projections. [...]

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Own Your Mobile Ads

August 27, 2012 | By | Add a Comment

As real estate broker in today’s market, technology can present both great challenges and opportunities.  One of the biggest opportunities available for brokers today is the ability to leverage their digital assets.  As consumers adopt more and more technology, the digital assets of the broker and the access to them will only increase.  Amongst other [...]

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Stick the Landing…Page

August 20, 2012 | By | Add a Comment

In any mobile initiative, the adjustment to the instant, direct nature of a mobile user is a key determinant in the success or failure of the campaign. While these behavioral factors need to be included into every aspect of the mobile mix, it is most important to execute them in the first destination for users [...]

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The Crown Jewel of Direct Marketing

August 13, 2012 | By | Add a Comment

Once upon a time, a single media campaign was distributed to the general public through mail, catalogs, and other forms of mass marketing. As consumer information became more accessible, companies began to re-align their marketing focus and budget to accomplish the ultimate goal of reaching the right audience, at the right time and place. As [...]

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The Politics of Mobile

August 6, 2012 | By | Add a Comment

Whatever your political views may be, one thing is for sure, the most mobile of the candidates in this year’s upcoming election will certainly have the upper hand in mobilizing (pun intended) the Generation Y vote.  Those born in the late 70’s through the early 80’s are the epitome of the mobile consumer, predominantly mobile [...]

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Nourishing your Mobile Habits

July 30, 2012 | By | Add a Comment

Taking in nourishment, as we all know, is one of the few things humans MUST do to stay alive.  However, how we obtain our nourishment is changing rapidly these days and it will probably come as no surprise that it, as with many things these days, is going mobile quickly. While it seems that daily [...]

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Mobile Money

July 23, 2012 | By | Add a Comment

Could cash soon be a thing of the past? Jack Dorsey, CEO of Square and Twitter’s co-founder, would have you believe that cash will soon go the way of the dodo.  You probably know Square from its first huge success in mobile commerce; it’s the white plastic credit card reader that plugs into a Smartphone, [...]

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The Here and Now of Mobile Commerce

July 9, 2012 | By | Add a Comment

Those who say “mobile is the future” clearly haven’t stopped to look around lately.  Mobile is the epitome of present day culture and while it’s only going to continue to grow, the foundation has been laid.  Think back just a few short years ago when Blackberry ruled the roost, today they struggle to remain relevant.  [...]

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